Corporate Video Case Study - Conway Sdn Bhd’s

Aerial drone footage of the Conway facility was captured

As a trusted manufacturer and distributor of electrical cable lugs, Conway Sdn Bhd continues to strengthen its position in the industry. With a recent rebranding effort, the company sought a corporate video that would present its capabilities and services in a clear, straightforward manner.

To create a compelling yet cost-effective visual, we leverage existing event photos, including past projects and training videos, instead of conducting extensive new filming. Since production time is the biggest cost driver in video creation, this approach significantly reduced expenses while preserving the quality of the storytelling. The result was a practical and efficient solution that met the client’s budget constraints without compromising the impact of their corporate video.

The video’s structure highlights Conway’s manufacturing expertise, their partnerships with leading industry brands, and their commitment to delivering one-stop solutions for customers. It then shifts focus to their sales, service, maintenance, and training, showcasing their comprehensive support system. To conclude, the video presents Conway’s management team, reinforcing their professional and forward thinking leadership.

Through this streamlined storytelling, Conway Sdn Bhd’s brand identity is effectively communicated precise, reliable, and committed to industry excellence.

A well-planned production starts with clear communication and preparation. To ensure efficiency and alignment with the client's expectations, we follow these key steps:

1. Having a script is crucial to ensure alignment between both sides

   Finalizing the script before shooting begins We firmly believe that a clear and agreed-upon script is essential before any filming takes place. This step ensures that both our team and the client are aligned on the content, structure, and tone of the video. It gives the client time to reflect, provide input, and confirm that their vision and objectives are accurately represented. With the script locked in advance, we reduce the risk of miscommunication and pave the way for a smoother, more focused production process.

2. Location Recce

   Pre-shoot recce for key footage A pre-shoot location scouting (recce) is conducted to determine which aspects of the client’s manufacturing process need to be highlighted. This ensures we feature the most relevant visuals while optimizing the shooting schedule.

A Simple Storyboard to helps clinet undersatnd the final outcome

3. Storyboard

   Storyboarding with realistic references Instead of elaborate visual boards, we use stock images or AI-generated visuals to create a practical storyboard. This helps the client visualize the final product without excessive complexity, giving them a realistic preview before filming begins.

4. Timeline

   Establishing a clear timeline A proposed timeframe is shared with the client, ensuring both parties have a structured schedule. This keeps expectations aligned and allows for better logistical planning.

5. Shooting list

   Detailed shooting breakdown Prior to filming, we prepare a shooting list that breaks down the schedule hour by hour. This includes assigning specific personnel to each scene, ensuring the right individuals are present at the right moment.

Guiding clients through the production process since some clients may have little or no experience with video production, we provide step-by-step guidance. From explaining how shoots are conducted to helping them feel comfortable on camera, we ensure a smooth and stress-free experience. By maintaining a structured and transparent communication approach, we eliminate uncertainties and deliver a well-organized production that aligns with the client’s expectations.

Final Video